This is the second of two articles exploring lessons for the Irish Rugby World Cup 2023 sole bid and UK and Ireland businesses from the high profile Football Association (FA) bid for the 2018 Football World Cup.
The first article highlighted a disconnect on resonance between the FA’s bid and what FIFA were aiming to achieve. So what is the learning for the Irish Rugby World Cup bid and for businesses throughout the UK and Ireland? The learning is to view the bid process through the eyes of the buyer. For instance, a stronger FA bid could have incorporated games in Scotland, Wales and Northern Ireland – taking the most watched sporting tournament on the planet to new places that could not expect to ever host the tournament. Further, a stronger bid would have been generated in partnership with the Republic of Ireland – further strengthening the links between the two countries and bringing games to the fantastic facilities at the Aviva stadium in Dublin. This could have boosted the game significantly in these areas, helped to develop facilities and left a stronger legacy; all fitting with FIFA’s overall philosophy and direction of travel.
This, ‘seeing through the buyers eyes’ is central to the development of any bid from the monolithic bid process of the Rugby World Cup to small businesses tendering for more proportionate contracts. It is a key lesson for the Irish Rugby World Cup bid and for individual businesses of all sizes and sectors in UK and Ireland. Crucially, the lesson for small businesses is that professional, inexpensive support, guidance and templates can support the writing of powerful tenders that resonate with buyers and are successful. The Winning Tenders Academy offer guidance, support, templates and model answers to support the writing of powerful, buyer centric tenders: www.winningtendersacademy.com